Web App Case study
Welcome to Medellín
Buy, move, and live in Medellín — with real numbers, not vibes.
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Overview
Welcome to Medellín is a bilingual concierge platform for people buying property in, moving to, or living in Medellín, Colombia. It turns what used to be a property catalog into one hub for real estate, medical tourism, relocation, business services, and lifestyle — with a content engine for SEO that sends visitors to vetted local businesses.
Every page is built around a visitor’s intent rather than the company’s org chart, and the property side is backed by live neighborhood market data instead of marketing copy.
What the platform does
- Verified property listings with neighborhood filters, from the first walk-through to closing.
- Live market data: median asking price per m² by neighborhood, median days on market, and 60 neighborhoods tracked from tens of thousands of listings analyzed weekly.
- Five service pillars in one place — Properties, Heal (medical tourism), Relocate (visas to cédula), Work (company formation and tax), and Experience.
- Medellín Pulse: a free, auto-updating widget businesses can embed to show international arrivals, visitor origins, and the exchange rate from official sources.
- An Insights journal for long-form SEO content, plus WhatsApp and a lead form on every page.
Under the hood
- English and Spanish with localized /en and /es routes and hreflang, built on next-intl.
- A separate admin portal on its own subdomain for operators and brokers, with its own security headers and cookie scope.
- Passwordless magic-link sign-in, a role check in the admin layout, and Postgres row-level security as a third gate.
- Lead capture routed to the team through transactional email, with properties, brokers, leads, and blog posts managed from the admin.
- Generated Open Graph images, a sitemap, and structured data for search.